Leverage AI for a Product Launch Campaign Checklist

Create detailed checklists to ensure key aspects of a product launch are covered

Author

Lex Lee
August 07, 2024

Featured Tool: Perplexity; Difficulty Level: Beginner

You’re ready to test your product in the market, so you’ll probably need a product announcement and marketing campaign. A comprehensive product marketing launch checklist can help you monitor and nail the launch. 

It’s all in the prompts. 

In the tutorial, you will learn how to:

  • Develop a detailed checklist for your product launch

  • Ensure key aspects of the launch are covered

  • Create a launch plan for monitoring and adjusting

Defining Launch Objectives

Setting clear goals and milestones are important for any go-to-market activity, to ensure a direction and signals to indicate you’re on the right path. 

Setting Clear Goals

Here’s a starting prompt to help you figure out what goals to set: 

Prompt: We're launching an AI CRM B2B SaaS product . What are some key success metrics we should track for the marketing launch campaign? Our key priority is getting new customers.

Note: Clarification of product, campaign type and priority will greatly help with relevance and accuracy of query. 

Your search will return a long list of metrics suggestions but you should narrow it down to 3 metrics for you and your team to focus on. 

Prompt: Our key priority is still customer acquisition. Narrow it down to 3 most impactful metrics to monitor for the success of the product launch marketing campaign.

Picking Key Milestones

Key milestones are important because they help ensure that you and your team are on the right track. 

Prompt: For these 3 metrics above, identify the key milestones I should track.

Building A Comprehensive Checklist

Now that you have goals and milestones identified, you can start to formulate a plan that will help you move the needle on the 3 key metrics. You can track progress towards each milestone to ensure you’re on the right path.

Let’s start with a comprehensive checklist. Since you completed your goal and milestone setting prior to this, Perplexity will build upon and align behind the goals you’ve highlighted.

Prompt: With the goals and milestones considered, create a product marketing launch plan in the form of a checklist. Assign respective departments to each task, the estimated amount of time it should take (down to the 0.5 day), and the deadline the work should be done by. The product is launching on October 1st.

Implementing and monitoring launch activities

As project owner, you’ll want to regularly check-in with different teams to ensure they’re on track to the agreed upon launch date. This alone can be a lot of work so ask Perplexity to develop a daily check-in tool for you.

Prompt: Reformat the launch checklist into a spreadsheet by tasks, department, phase, time required and deadline. Add a tracking element to the table.

Now you’re ready to share with your team. What would be best is you can share it on the project management tool so you have one source of truth, but it can be as simple as building a shared spreadsheet that everyone has access to.

Congratulations! You’re well on your way to launching your new product. Goals are set, a plan is in place, and your team knows what they need to do to make it happen.

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