Taplio vs. Kleo: Which Tool is Better for LinkedIn Content Creation and Growth?

Most people don’t fail on LinkedIn because they lack knowledge—they fail because they don’t show up consistently.

LinkedIn is where reputations are built, ideas are shared, and influence is cultivated. But without the right tools and strategy, standing out can feel like an uphill battle.

That’s where Taplio and Kleo come in, they have become two of the most widely used solutions, helping hundreds of thousands of users simplify their LinkedIn game.

These tools aren’t just for content creation—they’re for building authority. Stay tuned as we dive into how Taplio and Kleo stack up and which one deserves a spot in your LinkedIn toolkit.

Generate Endless Ideas

The foundation of any content strategy is having a steady stream of ideas. Let’s compare how these two tools help you ideate the best content pieces.

Taplio for Content Ideation:

Taplio eliminates creative blocks by providing curated inspiration from successful LinkedIn posts.

Taplio offers a feed of high-performing posts tailored to your industry.
Use keywords relevant to your niche (e.g., “personal branding,” “AI trends,” or “startup tips”) to search for top posts.
Analyze what works: Is it the storytelling? The hook? The structure? Take notes on patterns.

Kleo for Content Ideation:

Kleo provides access to a curated library of over 250+ top-performing LinkedIn posts, making it easy to draw inspiration from proven content that resonates with audiences.
Use Kleo’s keyword search feature to find posts that align with your niche or target audience. Simply input a topic, industry, or theme, and explore high-impact posts tailored to your needs.
Searching for specific types of posts? Whether it’s storytelling, how-to guides, listicles, or thought-provoking questions, Kleo helps you narrow down examples to suit your desired format and style.

Use Recent Hits for trending posts, On This Day for time-relevant inspiration, or Creator Spotlight to explore impactful content from standout creators.

Draft LinkedIn Posts in Minutes…

Taplio:

1. Start with a Topic or Idea: Enter a topic or main idea into Taplio’s post editor. Example Prompts for YOU:

“Outline a LinkedIn post about personal branding tips for professionals.”
“Create an outline for a post about how AI can boost productivity.”

2. Use AI-Powered Suggestions: Taplio’s AI will generate an outline for your post, breaking it into key sections like the hook, main body, and CTA.

3. Refine the Outline: Adjust the sections to fit your tone and add any missing points. Example Outline:

Hook: Start with a question or bold statement.
Main Body: Share insights, actionable tips, or a personal story.
CTA: Invite engagement with a question or suggestion.

4. Optimize and Finalize: Use Taplio’s tools to enhance the outline with suggestions for copy, emojis, or hashtags.

Kleo:

Even with ideas in hand, writing high-quality LinkedIn posts can be time-consuming. Kleo’s AI-assisted writing helps you draft engaging posts in seconds.

Turn Ideas into Drafts: Input your chosen topic into Kleo and let its AI generate a draft. Use prompts like:

“Write a LinkedIn post about how startups can use AI to reduce costs.”
“Draft a storytelling post about my journey to becoming a founder.”

Customize for Your Audience: It can generate the framework, but your personal voice makes it authentic. Edit the draft to:

Include your unique insights and experiences.
Tailor the tone (conversational, professional, motivational) to match your audience.

Pro Tips for Drafting:

Use Kleo to experiment with formats: storytelling, how-to guides, question-based posts, or listicles.
Test different post lengths (short and punchy vs. long-form) to see what resonates.

Format Your Posts

Formatting ≠ aesthetics! It grabs attention, makes your message clearer, and encourages more people to engage with your content.

Taplio:

Taplio has an in-built LinkedIn Text Formatter that helps you format text post with bold, italic, text styles to make your posts stand out.

Kleo:

One of Kleo’s standout features is its ability to enhance the formatting of your posts. When linked to LinkedIn, Kleo integrates with the post editor, providing tools to refine your content visually.

You can emphasize specific words or phrases with bold or italic text, create lists or bullet points, and even restructure sentences to improve readability. This feature makes your posts more visually appealing and engaging, which can significantly boost their impact.

Schedule Your Posts Effortlessly

Use Taplio for Scheduling:

Taplio’s scheduling feature ensures your posts go live at the best times, even when you’re busy.

Batch Your Content: Dedicate a day to drafting multiple posts and use Taplio to schedule them for the week.
Schedule: Taplio analyzes your audience’s behavior to suggest optimal posting times.Use this feature to ensure your posts get maximum engagement.
Pro Tips for Scheduling: Diversify your post types (text-only, carousel, video) to keep your audience engaged. Don’t forget to follow up with comments and messages after your posts go live.

What About Kleo?

Kleo lacks a scheduling feature, requiring users to rely on other platforms to schedule their posts. This extra step can disrupt workflow, making Taplio a more convenient option for end-to-end LinkedIn management. Learn more about using Kleo here!

Track Performance and Iterate

Understanding what works and what doesn’t is key to improving your LinkedIn strategy.

Use Taplio’s Analytics:

Taplio’s analytics dashboard gives you insights into your post performance, making it one of the most effective LinkedIn analytics tools available.

Monitor Key Metrics: Track engagement rates, follower growth, comments, and profile views. Identify your top-performing posts and analyze what made them successful. Was it the tone, timing, or topic?
Refine Your Strategy: Use the data to adjust your content calendar. Double down on topics that perform well and experiment with new formats for underperforming ones.
Pro Tips for Analytics: Set monthly goals for engagement and follower growth. Create a report summarizing your performance to track your progress over time.

What About Kleo?

Kleo doesn’t offer in depth analytics but it does offer “Creator Insights” which allows you to see performance analytics for any LinkedIn profile.

And you can download a scorecard of the same. Here’s an example:

Engagement and Audience Building

Posting content is only half the battle. Engaging with your audience and building relationships is the other half.

Use Taplio’s AI-Powered Engagement:

Automate Meaningful Replies: Taplio’s AI analyzes comments on your posts and suggests thoughtful responses that match your tone and intent. Review and personalize the AI-generated replies before posting.

For example:

Comment: “This post on AI in startups is so helpful!”
AI Reply: “Thank you! AI has been transformative for startups. Are you currently exploring AI tools for your business?”

What About Kleo?

Kleo doesn’t offer engagement or audience-building features, focusing solely on content creation. This makes Taplio the stronger option for those looking to actively grow and engage their LinkedIn network.

Pricing, Which Tool is Truly a Steal Deal…

Taplio:

Unlike Kleo, Taplio is not a free tool. It operates on a subscription model, starting at $39 and goes up to $199.

While this comes at a cost, it provides a comprehensive LinkedIn growth solution that’s ideal for professionals aiming for consistent and measurable results.

Kleo

Kleo is completely free to use, requiring only the addition of a Chrome extension and a simple account setup to get started.

This straightforward pricing model is great for those seeking a cost-effective tool, it lacks premium features found in paid alternatives, which may limit its functionality for advanced users.

A Quick Feature Showdown!

Feature/Aspect	Taplio	Kleo
Primary Focus	LinkedIn growth through scheduling, analytics, and engagement tools.	LinkedIn content inspiration and AI-assisted post creation.
Key Strengths	– Comprehensive content scheduling.- Advanced analytics. – Engagement management.	– AI-powered content ideation.- Assistance with LinkedIn drafts.- Trend analysis.
Target User	Professionals seeking an end-to-end LinkedIn growth solution.	Creators looking for inspiration and drafting assistance.
Content Scheduling	Inbuilt scheduler to post at optimal times.	No scheduling feature.
Analytics & Tracking	Performance metrics, including engagement and follower growth.	Creator Insights for profile-level performance analytics.
Engagement Tools	Manage and respond to comments with AI suggestions.	No engagement tools.

What Does the internet think about the tools?

Taplio:

Kleo:

Let’s Talk Limitations:

Taplio:

No advanced filters for navigating posts, making it hard to find content by date or format.
Database updates are inconsistent, limiting access to the latest LinkedIn data.
Lacks filtering options for specific content types like video or carousel posts.
Many features require a paid subscription despite being advertised as a free tool.

Kleo:

Focuses only on inspiration and drafting; lacks scheduling, engagement tracking, and analytics.
Doesn’t offer tools for managing audience interactions, like replying to comments or tracking engagement.
No analytics to track post performance, requiring external tools for insights.
Only available as a browser extension, limiting accessibility for mobile or standalone use.

Conclusion

Both Taplio and Kleo bring something unique to the table.

Taplio is perfect for professionals seeking an all-in-one solution with LinkedIn analytics tools, scheduling features, and engagement capabilities. On the other hand, Kleo shines in content ideation, offering a vast library of inspiration and quick AI-assisted drafting.

For those who want a streamlined process from ideation to publishing, Taplio is the better choice.

But if you’re primarily looking for fresh ideas and easy drafting, Kleo is a valuable tool.

Choose the tool—or combination—that best fits your needs, and elevate your LinkedIn strategy to new heights!