How to Make LinkedIn Video Work for You in 2025 – Algorithm Hacks Inside

Video content on LinkedIn gets 5x more engagement than text posts. If you’re still relying on text and images alone, you’re leaving a massive opportunity on the table.

A few years ago, LinkedIn was little more than a digital resume board, a place where professionals connected, shared job updates, and occasionally posted long-form articles. Today, it’s one of the fastest-growing content platforms, and video is leading the movement.

The numbers don’t lie, there’s a 36% year-over-year growth in video adoption, according to LinkedIn’s Director of Product. 

[LinkedIn became the 4th LinkedIn is the fourth most widely used social media video marketing platform]

This shift isn’t just a passing trend. The way we consume content has changed. People don’t just want to read, they want to see, hear, and engage with the person behind the insights. 

For professionals, this presents both an opportunity and a challenge. The opportunity? Reach, engagement, and credibility like never before. The challenge? Knowing how to create content that actually works. 

What’s Changing in the LinkedIn Algorithm?

But it’s not just about posting any video. LinkedIn’s algorithm is evolving, and knowing what works in 2025 is key:

• Original insights matter more – Generic, recycled content won’t cut it anymore. Thought leadership wins.
• Native video is prioritized – Upload directly to LinkedIn instead of linking to YouTube.
• Watch time signals quality – The longer people stay on your video, the more LinkedIn boosts it in the feed.
• Engagement is the new currency – More comments and shares signal to the algorithm that your content is worth distributing widely.

(visual posts on LinkedIn, majorly videos, contributed to a 3.85% engagement rate by impressions on the platform)

LinkedIn wants people to spend more time on the platform. And what keeps people engaged longer than text or images? Video. The algorithm rewards content that gets users to watch, interact, and stay on LinkedIn for extended periods. This is why native video outperforms external links—because LinkedIn doesn’t want users leaving the site.

If your video keeps people watching, engaging, and scrolling, LinkedIn will reward it with more visibility. On the flip side, if people scroll past or drop off early, expect lower reach and distribution.

Should YOU Post Video on LinkedIn?

Video is an incredibly powerful tool, but not everyone needs it. Here’s how to determine if video should be part of your LinkedIn strategy.

You Should Be Posting Videos If:

• You rely on visibility for sales, business growth, or networking.
• You want to establish authority in your industry.
• You need to differentiate yourself from competitors.
• You aim to educate, inspire, or share insights in a dynamic way.

You Might Not Need Video If:

• You already have strong traction with other content formats (text posts, carousels, articles).
• Your target audience prefers long-form written insights over video.
• Personal branding isn’t a priority for your business goals.

The Best Way to Decide? Test It.

Not sure if video is right for you? Start small:

1. Record a short video (under 90 seconds) sharing a quick insight.
2. Post it natively on LinkedIn and track engagement.
3. Compare it to your past text-based posts.

25+ Linkedin video stats YOU should look at before you decide to not post Videos!  

If it outperforms your usual content, you have your answer—video should be part of your LinkedIn strategy.

If the response is lukewarm, it might not be the best fit, or you may need to tweak your approach.

Best Practices for Maximum Impact

Not all videos perform well—what separates the best from the rest? A structured approach:

1. Start with a Strong Hook

• You have 3 seconds to grab attention. Open with a bold statement or question.
• Example: Instead of “Hey, I want to talk about marketing trends,” say “Marketing in 2025 is unrecognizable—here’s why.”

2. Keep It Concise

• The ideal length is 60-90 seconds.
• If it’s longer, break it into parts.
• Example: If explaining a strategy, make a mini-series instead of one long video.

3. Use Captions

• 80% of LinkedIn videos are watched on mute.
• Tools like Descript and Kapwing make adding captions easy. 

4. Optimize for Mobile Viewing

• 57% of LinkedIn users access the platform via mobile.
• Avoid small text and complex visuals—keep it clean and easy to follow. 

5. Be Authentic, Not Overproduced

• People engage with real, unfiltered content.
• Example: A smartphone video of you explaining a concept naturally can outperform a highly edited corporate-style video. 

6. Post Natively on LinkedIn

• Avoid linking out to YouTube or other apps.
• Native videos get more reach and engagement because LinkedIn wants to keep users on the platform.

7. End with a CTA (Call to Action)

• Encourage engagement: “Drop a comment if you agree” or “Tag someone who needs to hear this.”

PS: This is what LinkedIn says about Videos and best practices that help you get more eyeballs and conversions! 

If your video follows these principles, it’s much more likely to perform well—and, more importantly, bring tangible business results. 

What are People Thinking About Videos? 

Some of the Top CEOs and C-suites are also using linkedin to showcase their expertise, READ the full article here to understand how!  

AI Tools To Create Stellar Videos on Linkedin…

Good thing you don’t necessarily have to give every video 5 hours of shooting time, these AI tools are what YOU need! 

1. Captions

• Automatically generates captions for videos to improve accessibility and engagement.
• Perfect for LinkedIn since 80% of videos are watched on mute.

2. Descript

• AI-powered editing tool that automatically transcribes videos, allowing you to edit by simply modifying text.
• Offers AI voice cloning and easy removal of filler words like “uh” and “um.”

3. Synthesia

• Create AI-generated videos with realistic avatars and voiceovers, eliminating the need for on-camera appearances.
• Useful for producing professional-looking content without expensive video equipment.

4. Runway ML

• AI-powered video enhancement tool that helps with background removal, color grading, and motion tracking.
• Great for refining and polishing video quality with minimal effort.

6. Opus Clip

• AI-powered tool that repurposes long-form content into short, engaging clips optimized for LinkedIn.
• Useful for maximizing content output from a single video recording.

By leveraging these tools, you can reduce production time, enhance video quality, and make your content more engaging. 

Conclusion:

It’s 2025 and it’s video time! The feature with a whopping 36% adoption rate, there’s never been a better time to start. 

Here’s our recommendation: Post your first video this week, and commit to doing the same for the next two weeks. Gather the data, compare it with your other content formats, and see the results for yourself.

If video outperforms the rest, you have your answer. 

And even if it doesn’t right away, the upside is too significant to ignore.

We get it—your team is busy. That’s why we handle everything: strategy, content, design, and growth.

Let’s get your LinkedIn profile optimised today! (And no, it won’t take you hours.)

Get started here: Link