Ever spent 15 minutes clicking through Google just to find a simple fact? 

It’s frustrating, isn’t it? 

You’re not alone, many professionals struggle with this daily

For years, Google was the king of search. 

But let’s be real—it’s slipping. 

The search results? 

• SEO-stuffed
• Ad-heavy
• Frustratingly slow to give you real answers.

Meanwhile, AI-powered search tools like Perplexity AI are rewriting the rules. 

Instead of making you dig through 10 blog posts, Perplexity gives you instant, cited, and research-backed answers—without the fluff.

Still using Google for research? You’re working at a disadvantage. 

The people beating you are using AI search.

This guide will show you how to use Perplexity AI to outpace competitors and get ahead.

Let’s go.

Why Google Is Failing You (And Everyone Else)  

Google is dying a slow death, and you’re watching it happen in real-time.

You had a question, and Google was always ready with answers. 

But times have changed. 

People want faster, more accurate, and direct answers—without the hassle of scrolling through endless links. 

And lately, Google isn’t keeping up.

It ruled the search engine space for decades, but now? It’s losing its grip.

Let’s break it down.

1. Google isn’t a search engine anymore—it’s an ad network disguised as one.:

The top results on Google? These are not always the best answers; they are just the most optimized.

→ Most articles are written to rank, not to help you.

Example: Search “Best AI writing tools” on Google. 

You’ll find:

• Affiliate-heavy blog posts listing 10 tools—each with referral links.
• No real comparison, no direct answer.

With Perplexity AI? A clear, cited answer in seconds.

2. Paid Ads Are Killing Search Quality:

Ever noticed how the first 4-5 results on Google are ads?

These aren’t necessarily the best answers. They’re just brands paying to be seen first.

Google made over $224 billion in ad revenue in 2022 alone.

Their priority? Keeping advertisers happy.

The result:

• You have to scroll past ads to find real content.
• Organic results are buried under paid promotions.

In contrast: Perplexity AI offers unbiased, ad-free answers—fast.

3. Too Many Clicks, Too Much Time Wasted:

Google makes you click, skim, filter out fluff, and maybe—just maybe—find what you need.

With AI search tools like Perplexity, you skip the extra steps. Instead of 10 open tabs, you get one complete answer, sourced and summarized.

Why does this matter? 

In a world where speed = competitive edge, wasting time on bad search results costs you money.

4. Outdated Information: 

Ever searched for something recent, only to get a blog from 2022?

Google’s algorithm often favors older, high-ranking pages—even if the info is outdated.

For instance, ask, “Country with the most gold medals in the most recent Olympics”

• Google might show a list of countries with the most gold medals in history.
• Perplexity AI gives you real-time, up-to-date results, pulling data from the latest sources.

Google also lacks contextual understanding—it doesn’t always grasp what you actually need. 

That’s why you end up opening 10 tabs to piece together an answer.

Is Google Useless? Not Yet

To be fair, Google still excels in some areas—like medical queries, maps, and scholarly research. 

But for general searches?

• Sponsored ads dominate.
• SEO hacks manipulate rankings.
• Finding a direct answer takes too long.

So, what’s the alternative?

AI-powered search engines like Perplexity.

They’re:

• Faster
• More accurate
• Unbiased & ad-free

Maybe Google isn’t completely obsolete yet… but let’s be honest—it’s getting there.

Why Perplexity AI Is the Future of Search

Imagine you’re in school. 

Whenever you have a question, you ask your teacher. 

Instead of making you go through five different textbooks, she gives you a clear, summarized answer and even suggests books or articles if you want to learn more.

That’s exactly how Perplexity AI works.

It doesn’t just throw a bunch of links at you like Google. 

It gives you the answer, cites sources, and even provides additional context—all in one go. 

No more endless scrolling. 

No more SEO-stuffed fluff.

Perplexity is an AI-powered search engine designed to give you:

• Quick
• Accurate
• Reliable answers with real citations. 

Unlike traditional search engines like Google that make you dig through pages of content, Perplexity delivers summarized responses backed by sources.

It’s like having a personal research assistant who does the heavy lifting for you.

Where Perplexity AI wins

1. Summarized Answers with Citations:

Instead of making you click multiple links, Perplexity gives you a clear, direct answer with references. 

If you need more details, you can dive into the sources with just a click.

2. Deep Research for Complex Topics:

 Perplexity’s Deep Research feature is where it really outshines Google.

Instead of relying solely on general web content, Deep Research combines multiple sources, academic articles, and verified insights to deliver comprehensive answers.

For example: → Want insights on ‘How AI is transforming healthcare in 2024’? Perplexity will scan academic journals, Reddit discussions, and expert insights to compile a data-backed, summarized response—all in one place.

Need insights for a business strategy report? Deep Research helps identify trends, patterns, and verified data without endless browsing.

Google’s fragmented results can’t compete with Perplexity’s ability to merge quality content into one concise answer.

3. Focus Feature – Fine-Tune Your Search:

On the home tab, you’ll find the Focus Feature, which lets you narrow down the sources Perplexity pulls from. 

This drastically improves search quality.

For example, if you want to know how DeepSeek is performing, you can choose to:

• Search the entire web.
• Focus on academic sources.
• Explore Reddit discussions.
• Analyze data from writing and research tools.

4. Writing Tab – Like ChatGPT:

Need help writing? The Writing Tab acts like ChatGPT but produces content backed by relevant citations. 

Give it a prompt, and it’ll do the job for you—better.

5. Wolfram|Alpha Integration – Perfect for Math & Science:

Facing a tough math or physics problem? Ask Perplexity. 

With its Wolfram|Alpha integration, it provides step-by-step solutions and explanations—no more getting stuck on equations.

6. Video Summaries – A Game Changer for Researchers:

This is where Perplexity truly shines!

• Search for a topic, and it finds the best videos for you.
• It even provides summaries, descriptions, and transcriptions.

For me as a content writer, this saves me hours of watching multiple videos just to extract key points.

This is great for understanding trends, opinions, and community-driven insights.

7. Save & Organize Research in Collections:

With Perplexity, you can:

• Save and organize research into collections. No more scattered notes.
• Apply an AI prompt to the entire collection for deeper analysis.
• Exclude outdated or irrelevant sources to keep your research clean and focused.

8. Upload PDFs & Get Summaries (Free users get 3 uploads per day):

Want help understanding your physics textbook? 

Upload a PDF, ask Perplexity to summarize Chapter 1, and get a clear, structured explanation. 

Google doesn’t do that, right?!

9. Privacy & Custom Instructions:

Exclude your data from AI training while still accessing conversation history.

Custom Instructions (like ChatGPT) apply to all searches.

For example, you can tell Perplexity to always structure answers in bullet points or explain things like you’re talking to a 5-year-old.

10. Real-Time, Context-Aware Search:

Instead of clicking multiple links on Google, Perplexity gives a step-by-step breakdown of what you need.

For complex topics, it suggests helpful videos, images, or extra sources to enhance your understanding.

(Generating images is a Pro feature.)

Why Perplexity Beats Google

Google is great—until you realize you’re spending half your time:

• Clicking through pages
• Dodging ads
• Shifting through SEO-optimized fluff just to find one solid answer.

Perplexity AI skips the hassle. 

It gives you:

• Clear
• Cited responses
• Lets you fine-tune your searches
• Even organizes research for you. 

Plus, features like Wolfram|Alpha integration and video summaries make it a powerhouse for professionals, students, and content creators alike.

And here’s a fun fact: Research shows that the average person spends over 13 minutes per Google search—most of it wasted on clicking and scanning. 

With Perplexity, you get straight to the point, saving hours every week.

So the real question is—why are we still settling for Google when Perplexity does the job better?

Want hacks that could increase your productivity in research by up to 87%?

Continue reading! 

5 Hacks to Use Perplexity AI Like a Pro  

Want to unlock the full potential of Perplexity? Here are 5 game-changing hacks to take your search experience to the next level.

1. Turn Perplexity Spaces into Your Ultimate Research Hub:

Why waste time hunting for scattered files when you can upload up to 50 documents in one space and let Perplexity do the heavy lifting? 

It searches both the web and your files to deliver ultra-accurate, context-rich answers.

How to use it like a pro:

• Keep research, reports, and notes neatly organized by topic or project.
• Customize your AI model with specific instructions—just like training your own assistant.
• Invite your team to collaborate and refine searches together.

For instance, say you’re deep into market research. 

Instead of juggling multiple tabs, upload your reports, competitor data, and notes into a Space. 

Now, when you ask Perplexity a question, it pulls insights from both your files and the web—giving you a hyper-personalized, data-backed answer. 

Try doing that with Google!

2.Use Perplexity + Reddit to Track Trends Instantly:

Reddit is a goldmine for real-world insights, but scrolling through endless threads? 

A nightmare.

What’s the fix?
→ Switch to Perplexity’s Reddit Focus Mode to extract only the most relevant discussions, summarized in seconds.

Example: Instead of Googling “Best no-code automation tools” and getting a mix of outdated articles and SEO fluff, Perplexity will pull top-rated Reddit responses, so you get first-hand user recommendations—fast.

No more doom-scrolling. 

Just real insights from real people.

3. Unlock Hidden Insights with Image Analysis:

Perplexity isn’t just for text—it analyzes images, too.

Cool things you can do:

• Upload a logo and ask, “What’s special about this design?” and get a deep analysis of the logo.
• Generate creative writing prompts from an image.
• Use Wolfram Alpha integration to extract data from complex charts or graphs.

Pro tip: Got a tricky math problem in a textbook? 

Snap a picture, upload it to Perplexity, and it’ll break it down step by step—even suggesting helpful videos for deeper understanding.

And no need for fancy prompts—just ask, “Explain this image to me,” and you’re good to go!

4. Create & Share Research Like a Pro with Perplexity Pages:

Imagine having your own personal Wikipedia—that’s what Perplexity Pages lets you do.

Why it’s a game-changer:

• Turn a single prompt (e.g., “Guide to cleaning a bathroom”) into a structured, shareable document.
• Save your research in a clean, easy-to-read format instead of digging through messy chats.
• Use it for blog writing, project documentation, or case studies.

Example: You’re researching AI trends for a client. Instead of copying and pasting notes, create a Perplexity Page with citations, insights, and key takeaways—ready to share in one click.

5. Use Perplexity as Your Personal Coding Mentor:

Struggling with code? 

Perplexity can debug, explain, and even optimize your code snippets.

Here’s how:

• Upload your code file and ask, “What’s wrong with this function?”
• Get step-by-step explanations of complex logic.
• Ask it to optimize your code for better performance.

Example: Stuck on a Python bug? 

Instead of blindly Googling, paste your code into Perplexity and get an explanation + fix—tailored to your exact script.

No more Stack Overflow rabbit holes. 

Just instant, precise answers.

Google is still stuck in the past with SEO tricks, ads, and outdated sources. 

Perplexity is smarter, faster, and more reliable—especially when you know how to use it like a pro.

So, why waste time sifting through clickbait articles when Perplexity can deliver the best answers instantly?

Start using Perplexity Today!

Where Perplexity AI Falls Short 

Perplexity is great for finding accurate, cited answers fast, but it struggles with high-level creative tasks—like:

• Generating unique ideas
• Writing long-form content
• Deep problem-solving.

That’s why Perplexity isn’t competing with tools like ChatGPT or Gemini (which excel in creative AI tasks). 

Instead, it’s going head-to-head with Google’s AI Overviews, focusing on delivering concise, fact-checked answers with high accuracy.

What does the internet think about Perplexity AI?

Perplexity AI has been making waves across the internet, with users loving some of its features while others have raised concerns. 

Users love it for deep research, faster insights, and its ability to pull from multiple sources.

But it’s not perfect. 

Critics have raised concerns about:

• Content attribution
• Ignoring website rules
• Occasional misinformation. 

Some publishers claim it pulls their content without proper credit.

Despite these flaws, many users still prefer Perplexity over Google for research. 

Why? Because it cuts through SEO junk and delivers well-structured, cited answers instantly.

While Google’s AI Overviews are improving, they still rely heavily on search engine rankings, which means clickbait and keyword-stuffed content can sneak in.

At the end of the day, Perplexity isn’t flawless, but if you want fast, accurate, and well-sourced information without wading through a sea of ads and SEO tricks, it’s one of the best tools out there.

The Verdict: Perplexity AI is Built for the Future

Google’s dominance isn’t going away overnight, but let’s face it—searching is changing. 

People don’t want 10 blue links anymore; they want instant, high-quality answers. 

And Perplexity AI is delivering exactly that.

While Google still excels at broad exploration and product searches, when it comes to:

• Knowledge-based queries
• Deep research
• AI-powered insights, Perplexity is pulling ahead.

So next time you need a fast, clutter-free answer, maybe don’t Google it. Perplexity it.